Avoid alliteration. Always.
Never use a long word when a diminutive one will do.
Employ the vernacular.
Eschew ampersands & abbreviations, etc.
Parenthetical remarks (however relevant) are
unnecessary.
Remember to never split an infinitive.
Contractions aren't necessary.
Foreign words and phrases are not apropos.
One should never generalize.
Eliminate quotations. As Ralph Waldo Emerson said,
"I hate quotations. Tell me what you know."
Comparisons are as bad as cliches.
Don't be redundant; don't use more words than
necessary; it's highly superfluous.
Be more or less specific.
Understatement is always best.
One-word sentences? Eliminate.
Analogies in writing are like feathers on a snake.
The passive voice is to be avoided.
Go around the barn at high noon to avoid
colloquialisms.
Even if a mixed metaphor sings, it should be
derailed.
Who needs rhetorical questions?
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